As UESP has continued to grow and evolve over the years, the site that began on a $10/month virtual server plan now costs several thousand/month to maintain and continues to climb. Although there is no immediate danger of the site going down due to lack of funds, we believe it would be wise to make the site as self-supporting as possible.
The site is currently supported from one source: advertising with Google DoubleClick for Publishers. Donations from our generous readers and editors has been discontinued since advertising is currently capable of covering all the site's expenses. Previously, the remainder of funds needed to keep the site up and running came directly from the pocket of Dave Humphrey, the UESP's founder. Currently, any excess revenue generated by the site are put into an account reserved for future use and possibly special events.
Although donations have been accepted for a while, supplementing the site with advertisements is new to the wiki. This will be on a trial basis, and the formatting and positioning of the advertisements will likely change from time to time.
Frequently Asked Questions
Is it okay if I block ads?
Yep, but we hope that the ad placements and content are subtle enough that you won't be bothered by them.
Is the UESP going to turn into another ad-infested site?
Our intention is to use just enough advertising to make the site self-supporting. For users with an account, advertising will never be put in articles, on the top of the page, or at other obtrusive locations – even if this results in a lack of enough income to support the site. Anonymous users will see a small number of additional ads at the top of the page. In addition, annoying ads, such as blinking images, are out of the question.
If the feedback from the ads is overly negative or they turn out to be too obtrusive or annoying, we will simply not use them anymore. Also, we're open to alternative methods in supporting the site, such as a yearly donation drive or anything else you can think of.
Why don't the financial records exactly add up?
The expense and revenue records provided on the site are not meant to record every penny but merely to give a rough idea of the site's running cost and income. Conversions between Canadian, US and sometimes other currencies make it time consuming to track everything to the penny so in some cases I simply round using the current conversion rates.
I try to keep the current balance of the site's account accurate with the actual value.
Excess Site Funds
Any excess site revenue is put into the site's account for future use which might include:
- Emergency site repairs
- Larger site upgrades
- Extra in case advertising revenue declines in the future
- Special things like contests, rewards, etc...